So it’s no surprise to hear that many of the industries that feature heavy contractor or freelancer activity are doing well – but things are set to get better.
In fact, new research says that thanks to a new push to invest more heavily in these well-performing sectors there’s going to be an even bigger demand for the services of skilled and qualified umbrella workers or freelancers. The Institute of Practitioners in Advertising sponsored the study in order to examine how quickly the marketing industry in particular was growing, and it turns out that marketing budgets went up by a serious margin in 2013’s second quarter.
There was a margin of 7.3 per cent when it came to the difference between the number of firms that increased their marketing budgets versus those that cut them, and the figure comes out in favour of increased marketing growth by an amount not seen since 2007’s third quarter. This is a pretty big deal if you ask me, since we’re finally returning to pre-recession figures; I can only hope that the trend continues and ends up using plenty of interim workers!
Speaking of interim workers, if you’ve got online and digital experience, you’re in very good shape indeed; the internet was found to be one of the biggest drivers of budget growth overall, according to the survey. When it came down to web-based marketing efforts, budgets went up by a margin of 17.4 per cent. SEO and online search budgets were likewise up for the quarter as well, rising by a margin of 13.7 per cent, so even if you can’t find your arse with both hands when it comes to technology you can still jump on the bandwagon when it comes to being savvy about search engine optimisation!
All in all, I’d call it quite a bit of good news for freelancers or umbrella company contractors working in either the marketing sector or in an industry that features online marketing heavily, like SEO copywriting or the like. It’s refreshing to see and hear of so many talented and skilled interim workers flourishing in the current economic environment, especially because it’s still far from fully recovered from that horrid time back in 2008 when it seemed like the sky was falling with every announcement of another bank failure; I don’t miss those days in any way, shape or form!
