Promoting your contracting or freelancing business online will lead to the best results, according to a recently released research study.
Whether you’re a sole trader, a freelancer, or an umbrella service company contractor, opening up avenues to new business in an online environment is absolutely one of the best ways to grow your business, as the study found that 57 per cent of those surveyed have reported increased profits in 2012 whenever they maintained an online presence. Doing so opens up channels that would have been functionally impossible to gain access to otherwise, the survey reported.
Out of the 3,000 freelancers polled in the survey, two out of every three reported an expectation that 2013 will also bring increases to their income thanks to maintaining an online business presence. The chief executive and president of the firm that conducted the survey, Fabio Rosati, commented on the research results, marveling at how contract working on a temporary, project-by-project basis has grown into a valid, fulfilling, and lucrative career – a far cry from the ‘last resort’ option of permanent workers that have been made redundant or suffered wage reductions.
The opportunities for working online are ‘enormous,’ said Mr Rosati, as the survey quite clearly demonstrated that online sources of revenue are one of the best of their kind. You no longer need to run into potential constraints thanks to your geographical location or where you are within the pecking order of your firm, as freelancers and contractors are ‘a business of one,’ the chief executive and president added.
