I usually apply perfume oil to my pulse points because I find the warmth helps the fragrance develop naturally. My favorite spots are the wrists, behind the ears, sides of the neck, and inner elbows. I avoid rubbing my wrists together since that can make the scent fade faster. I also like applying a tiny amount to moisturized skin because fragrance tends to last longer when the skin isn’t dry. When I want a subtle scent for work or everyday errands, I keep the application light and let it settle naturally. I’ve tried several options from Florys perfumes, and applying them this way helps me enjoy the fragrance for longer without making it feel overpowering.